Archive for the ‘Apps’ Category

Editor

Liz Bacelar, a former television producer and tech enthusiast, created Decoded Fashion in 2011, and since then has hosted panel discussions and other forums bringing together fashion and retail, technology and media. Stephanie Winston Wolkoff, a former Vogue editor and the founding fashion director of Lincoln Center, is co-executive producer of the organization.

“Decoded Fashion has done a fantastic job of putting all these great fashion digital minds in one room, and making brands feel less anxious and more excited about this fast-moving revolution,” said Mr. Uhovski, Tumblr’s so-called fashion evangelist. “It’s still Wild Wild West out there in terms of produced content, but I’m very proud of all the amazing original posts that most Tumblr brands have put out during Fashion Week. That kind of output really lasts beyond the length of a fashion show.”

Modern

Modern architecture and technique met in an inspired MaxMara show. This collection is worth checking out; pictures don’t adequately convey the textures of fabrics — which include camel’s hair, cashmere and a spun alpaca that resembles fur — or how well the volumes of the coats were worked out. The Bauhaus was apparently the inspiration for the everyday stylishness, as well as the soft browns and slate grays. The underpinnings were duly up-to-date: ribbed knits and a pajama-like separates, with sneakers.

Somehow, the many mutations of prints at Etro had a dulling effect. It was unclear what Veronica Etro wanted to do. There were the exploding line patterns and then some rather hard-looking sportswear with much trimming, but it all seemed like just clothes.

Ms. Versace whipped out a terrific show. Sure, there is now an adolescent quality to sex-shop leather (down to the studded stiletto cowboy boots). But after last season’s insubstantial clothes, she has maneuvered Versace toward a more youthful customer without losing sophistication and brand identity.

Plus, her take on styles like kilts (with a front flap of black patent leather) and classic overcoats, in Vegas-bright wool and animal-print fur, looked fresh. Along with those ear spears (about the size of a meat thermometer) and spiked collars, the collection made a big statement.

Apps

Dating websites get inventive with games, apps.

Nearly two decades since the start of online dating, the match-making sites that launched millions of relationships are spicing things up with online games and going high tech and offline to produce more happy ever afters.
Games, apps and offline events are beginning to replace the ritual exchange of online messages, the basic tenet of online dating, and to blur the distinction between on-and-offline dating.
Match.com, which boasts more than 1.7 million paid subscribers, has taken cues from the USD 74 billion global video gaming industry by creating short dual-player games to help people express themselves better online.
A game called Food Critic prompts members to answer food-related questions, while Romance Rip-Off is designed for two players to create a love story together. During the game players can instant message each other to discuss their answers, which Match.com believes promotes a more natural way of interacting.
“I don’t think there’s anything that’s quite like this,” said Mandy Ginsberg, the president of Match.com, which started in 1995.
Online dating has come a long way in the past 20 years. More than 40% of online daters, nearly seven million adults, have dated people they met online, and 17% of them entered a long-term relationship or married their online partner, according to 2006 report by the Pew Research Center.
Brian Schechter, co-founder and co-CEO of HowABoutWe, said his company has been going offline to play Cupid since it started in 2010.
“We were the originators of the offline dating ethos.”
Members of HowAboutWe post the type of dates they would like, such as a hike or a bike ride, and others respond. Schechter said nearly one million dates have been posted to HowAboutWe. The site’s focus is what sets it apart, he added.
“Traditional dating sites were never focused on facilitating in-world experiences, as much as helping people express their identity online,” Schechter said.
Other websites including OkCupid and Badoo are using smartphone apps so singles can discover if there are other members nearby whom they might like to meet.
Badoo, which has more than 150 million registered users worldwide, has a mobile app called People Nearby that allows users to see anyone on Badoo who is within a three mile (4.8 kms) vicinity.
“It kind of adds that level of spontaneity that you don’t get on traditional dating sites,” said Louise Thompson, Badoo’s director of public relations.
Match.com is also planning to launch local customized events for members to foster offline meetings. Groups invited to the events are matched by algorithms incorporating age, gender and interests.
The company plans to host 200 events per month across the United States by September. “I think we’re going to be the largest events company in the world, with the exception of maybe the Olympics,” Ginsberg said.
But not all dating websites are opting for meet-up apps and events. EHarmony, which relies on an in-depth questionnaire about personality traits, said its method has been a success and cites the 542 marriages a day that it claims resulted from a meeting on its website.
“We know that it works very well,” said Jeremy Verba, eHarmony’s CEO, adding that offline eHarmony events would not work with the way does its compatibility matching.
“eHarmony is focused on getting our members to meaningful offline meetings with people who are deeply compatible,” Verba said. “We are not about creating large scale happy hours.”
Despite their different approaches the aim of all dating websites is the same — getting compatible people together, offline. “Online dating is a funny kind of misnomer, because people don’t actually date online,” Ginsberg said. That part, no matter how it’s facilitated, still happens in person.