Objection

Ms. Bacelar said she hoped the event would help bridge a communications gap. “I think that everyone in fashion is used to hearing the statement that they need to play catch-up, and they need to innovate,“ she said. “But let me tell you that from the tech side, and I work with the tech guys all the time; they are building products to pitch to the fashion vertical and they are getting it wrong all the time. So we are talking about an education that needs to happen on both fronts.”Ms. Winston Wolkoff said: “People on the tech side think very differently about fashion. It’s not just about brands, it’s about publishing and distribution and manufacturing. And when you say fashion people think clothing, but it’s more than that. It’s the business of clothing.”

On Feb. 14, Decoded Fashion announced SWATCHit, an app connecting designers with fabric creators and other artisans, as the hackathon winner. The team received $10,000 from the CFDA.

“What I loved about SWATCHit was the B to B aspect,” said Steven Kolb, the chief executive of the CFDA. “Sourcing is a difficult aspect for all designers big and small, and more efficiency in sourcing will streamline production processes. And it has the potential to expand into even more than the way they presented it.”

Speaking of presentation, many hackers paid as much attention to their own style as they did to their code. They “looked very dapper after not sleeping for 36 hours,” Mr. Uhovski said.

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