Posts Tagged ‘Devotees’

Devotees

Decoded Fashion and CFDA Host Fashion Hackathon.

On Super Bowl Sunday, when most New Yorkers were prepping for the big game, hundreds of fashion and technology devotees were going head to head.

Decoded Fashion, a company aiming to connect the fashion and technology worlds, and the Council of Fashion Designers of America hosted something called a “fashion hackathon,” at the Alley, an event space on Seventh Avenue. An assembly of programmers, developers and graphic designers were given 24 hours to create an app or start-up idea to be pitched to a cast of judges (this reporter included). Five semifinalists were chosen to complete their pitch by the last day of New York Fashion Week, Feb. 14. Judges were instructed to identify apps or solutions that could be useful to the fashion industry and support the CFDA mission of considering the future. Originality of ideas, user interface and design, and overall technical achievement during a day of coding were also weighed.

Fashion may be an unlikely subject for tech geeks, but the event drew a large number of participants, as well as the support of the CFDA (including the designer Zac Posen); Condé Nast; and new-media fixtures like Dennis Crowley of Foursquare, Dirk Standen, editor-in-chief of Style.com, and Valentine Uhovski of Tumblr.

“I’ve been to a lot of hackathons, two to three hundred people, but this is the first hackathon I’ve been to that attracted 600 people, half of them women,” said Drew Schutte, the manager for emerging technologies at Condé Nast.